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Website Privacy Policy

Website Privacy Policy
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Our Price:  $10.00(Exc. 20% VAT)

A set of website privacy policy documents, including both GDPR-friendly and pre-GDPR documents.


A website privacy policy is a published statement concerning the way in which a website owner will collect and process the personal information of users. Privacy policies are important not just from a legal perspective, but also from a usability/marketing perspective.

This pack of website privacy policies includes the following documents:

  • Privacy Policy
  • Cookies Policy
  • Privacy and Cookies Policy
  • Privacy and Cookies Policy (pre-GDPR)

Most websites collect personal information. Personal information may for example be collected by website forms, as a result of the use of website services, or through the use of tracking technologies such as cookies. Data protection law protect individuals from the misuse of their personal information. These laws regulate not just the collection of personal data, but also the storage, use, cross-border transfer, retention and disposal of that data.

The key purposes of a website privacy policy are: (i) to help website owners to comply with the disclosure requirements of data protection and data privacy laws; and (ii) to reassure users that their information is being lawfully and properly collected, stored and used. In addition, a privacy policy will usually communicate to users some of the legal rights that they can have in relation to their personal information.

The types of personal information collected, and the uses to which it is typically put, depend in part upon the type of website and business that is collecting the information. An ecommerce store, for example, will collect or generate customer name and address information, payment information and order information. The classes of personal information will be put to different uses. For example, address information will be used for delivering products, and may also be used in marketing; whereas payment information will be used to collect payments and for accounting purposes. Some kinds of website – notably social networking websites and websites with social networking features – may collect and process huge amounts of personal information.

The policies are made available via download link in MS Word (.docx) format immediately following purchase.

Does the privacy policy include a consent to the use of names and email addresses for marketing purposes?

All the privacy policy documents include an optional consent covering email newsletters and other marketing communications. Of course, as with any data protection or data privacy consent, applicable law may require something more definite that a sentence in a privacy policy.

What disclosures are included in relation to cookies from third party advertisers?

As an example of the type of disclosure that may be useful in relation to third party advertising cookies, the policy includes an AdSense interest-based advertisements disclosure. The disclosure highlights that the website publishes this type of advertising, and outlines briefly how cookies are used to tailor advertisements to the interests of the user. It goes on to mention the ways in which a user might avoid being tracked, for example by using the Google browser plug-in or and opt-out cookie.

Does the deal with the new EU laws on consent to the use of cookies?

It is probably not possible to gain consent to the use of cookies under EU laws simply by including a consent statement in a privacy policy.

Can't find the answer to your question? Then please ask.

This free privacy policy should be used in conjunction with website terms and conditions or a website disclaimer.

This policy takes account of the General Data Protection Regulation or GDPR. In using this template, you will also need to take account both of the particular requirements of the website, and the specific rules of national law that will apply to the website.

This terms and conditions document is identical to the privacy policy included in the pack, except that it includes a credit/attribution clause for Contractology. If you would like to use the document without that credit/attribution clause, you should purchase the pack.


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