Sponsorship is a crucial element of many businesses' marketing strategies. At its simplest, it involves the payment of a sponsorship fee in consideration for the receipt of specified publicity-related benefits. This sponsorship agreement can be adapted for use in relation to a range of different kinds of sponsorship deal, including the sponsorship of an event, a series of events, an individual or a location.
Two agreements are included in this pack:
- sponsorship agreement (standard-form); and
- sponsorship agreement (long-form).
The documents may be adapted to favor the interests of either party, or to balance the interests of the parties fairly.
The benefits for the sponsor must be set out - preferably in detail - in the schedules to the agreements.
The sponsorship agreements include an optional trade mark license, under which the sponsor grants a right to use its trade marks in connection with the subject matter of the sponsorship. They also include standard sponsorship warranties and limitations of liability.
If you buy this template sponsorship agreement pack, we will immediately make the documents available for download from this website. The documents are supplied in MS Word (.docx) format.
General information and resources relating to sponsorship agreements are available on our sponsorship agreement resources page.